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Corporate strategy in the age of disruption:
how to stay ahead of the curve

Businesses must be prepared to adapt and develop a corporate strategy in order to navigate the rapidly changing and potentially disruptive modern business landscape. A successful corporate strategy includes elements such as understanding the landscape of disruption, emphasizing flexibility, innovation, and customer focus, and implementing it effectively.

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Corporate growth & market research

Strategy is the starting point for your success!

Business Growth & Market Research combines strategic analysis with in-depth market research to help organizations strengthen their market position and drive growth. This field focuses on identifying new opportunities and understanding customer behavior through comprehensive data analysis and market trends. Experts in this field use advanced market analysis and competitive analysis tools to give companies an edge in their respective industries. They provide insights essential for product development, innovation, and adapting marketing strategies. Expertise also includes developing detailed customer profiles and behavioral models that help optimize customer interactions and improve the overall customer experience. Strategic planning and execution of growth plans are fundamental, involving carefully mapped out steps to achieve business goals. In addition, the expertise facilitates companies in effectively entering new markets and expanding their operational footprint. Through an in-depth understanding of both local and international market dynamics, Business Growth & Market Research supports organizations in navigating complex business landscapes and achieving sustainable growth. Generation C helps companies and organisations in developing and implementing innovative strategies that enable them to create sustainable value for customers, employees and society. We help answer the questions below and implement the solution:

Our Expertise

Our team at Generation C specializes in providing strategic advice across six key areas, where our expertise is unparalleled. Our team of experts are ready to assist your organization in developing and implementing innovative strategies to create sustainable value for customers, employees and society. We can provide guidance and support in addressing the following strategic questions and executing effective solutions:

Market Analysis

Market analysis is crucial for identifying trends and growth opportunities within specific industries. This expertise helps companies understand the size, competition, and potential of different market segments. Analysts use quantitative and qualitative methods to examine consumer needs and preferences. By conducting regular market analyses, companies can adapt their strategies to changing market conditions.

Competitive Analysis

Competitive analysis focuses on understanding the strengths and weaknesses of competitors within the market. This analysis allows companies to develop distinctive strategies that give them an edge. It includes examining competitors’ product offerings, pricing, marketing tactics and customer service. This information helps shape unique value propositions and improve existing products and services.

Customer insights and behavioral analysis

Customer insights and behavioral analysis focus on understanding customer behavior and preferences. This area uses data analysis, surveys and focus groups to identify what drives customers and how they make decisions. It enables companies to align their products and services with the needs and expectations of their target audience. In addition, it helps develop marketing strategies that result in higher conversion rates and customer loyalty.

Product Development and Innovation

Product development and innovation are essential for companies seeking to increase market share and enter new markets. This area of expertise includes identifying opportunities for new products or improvements to existing products through market research. Teams work together to create innovative solutions that meet changing consumer needs. The process includes prototype development, user research and iterative testing to refine products.

Strategic planning

Strategic planning and execution focus on translating market research data into concrete business strategies. This area helps organizations define their long-term goals and identify the best paths to success. Strategists develop executable plans that take into account both internal capabilities and external market opportunities. Effective implementation of these plans requires close monitoring and adjustment to achieve goals.

Market access and expansion strategies

Market access and expansion strategies are vital for companies seeking to explore new geographic or demographic markets. This area includes thoroughly researching potential new markets, evaluating demand, and assessing risks and opportunities. Strategies are developed to effectively navigate regulations, cultural differences, and economic barriers. Through planning and implementation, companies can successfully expand and diversify their customer base.

Growth. innovation. talent.

Curious about the possibilities? Request a free consult below!

We will contact you within 24 hours to plan a consult

"The essence of strategy is choosing what not to do."

Michael porter

Economist & Professor in Strategy at Harvard Business School

"Generation C works with talented students from the Erasmus University Rotterdam (EUR) & Delft University of Technology (TU/d) and trusts in their potential as consultants. Their fresh perspectives and innovative ideas are a valuable asset to businesses through our consultancy services."

GROWTH. INNOVATION. TALENT.

ABOUT GENERATION C

At Generation C, our mission is to connect businesses with the next generation of leaders, providing top-quality consultancy and innovative solutions for success. We believe in fostering growth, innovation, and talent in all that we do, and are dedicated to helping our clients achieve success through innovative solutions and exceptional service. Our team of young consultants brings fresh perspectives and cutting-edge ideas to the table, helping businesses stay ahead of the curve and reach their full potential.

We pursue this mission by deploying the best university students as our student consultants. As such, not only your business grows but also the students themselves: win-win situation!
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Connecting businesses with the next generation of leaders, providing top-quality consultancy and innovative solutions for success.

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Connecting businesses with the next generation of leaders, providing top-quality consultancy and innovative solutions for success.

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GENERATION C | PRIVACY POLICY

November 1, 2022 Generation C | Student Consulting respects your privacy and is committed to protecting it through our compliance with this privacy policy.
1. Introduction
This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website www.generation-c.nl (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy applies to the following information we collect:
  • On this Website;
  • In electronic messages submitted by you on this Website;
  • Through Generation C's social media pages; and/or
  • Offline or through any other means.
It does not apply to information collected by:
  • Any third party, including through any application or content that may link to or be accessible from or on the Website.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. When we use the term "Personal Information", we mean the information you provide to us that identifies you or allows someone to contact you, such as your full name, mailing address, email address or telephone number. All Personal Information we process is transferred to, stored and processed in the United States. By using and providing information to us through the Website, you consent to the transfer, storage and processing of your information by us to provide the Website and services. If you do not agree with our policies and practices, you may choose not to use our Website. By accessing or using this Website, you agree to the terms of this Privacy Policy and Terms of Use. These policies may change from time to time (see ). Your continued use of this Website after we make changes will be considered acceptance of those changes, so please check the policy regularly for updates.
2. Why do we collect your personal data
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
  • Identity Data includes [first name, last name, username or similar identifier, marital status, title, date of birth and gender].
  • Contact Data includes [billing address, delivery address, email address and telephone numbers].
  • Financial Data includes [bank account and payment card details].
  • Technical Data includes [internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website].
  • Research Data includes [ preferences, feedback and survey responses].
  • Usage Data includes [information about how you use our website, and services].
  • Marketing and Communications Data includes [your preferences in receiving marketing from us and our third parties and your communication preferences].
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
  • Direct interactions. You may give us your [Identity, Contact and Financial Data] by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you;
    • apply for our products or services;
    • create an account on our website;
    • subscribe to our service or publications;
    • request marketing to be sent to you;
    • enter a competition, promotion or survey; or
    • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
    • Technical Data from the following parties:
    1. analytics providers such as Google based outside the EU;
    2. advertising networks based inside OR outside the EU; and
    3. search information providers Mint UK based inside the EU.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as the Education and Skills Funding Agency or the Department for Education based inside the EU.
  • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
5. Protection and deletion of personal data
Generation C has taken appropriate technical and organisational measures to protect your personal data from i.a. manipulation, loss or unauthorised access. We continually adapt our security measures to the constant technological developments. Moreover, Generation C expunges personal data in accordance with the applicable law at the time. Generation C deletes or anonymises personal data when the purpose of the processing of personal data is no longer valid.
6. Changes to this Privacy Policy
Generation C retains the right to revise this privacy policy from time to time on the basis of technical developments, amendments to applicable data protection legislation, or changes in Generation C's procedures or business strategy. The date of the most recent amendment is specified at the end of the privacy policy. We at Generation C, therefore, recommend that you read this privacy policy regularly to become aware of any changes. If we amend the privacy policy in a way that significantly differs from the version you consented to, we will inform you of these changes and, if needed, request further consent to Generation C's personal data processing.  

GENERATION C | COOKIES

This Cookie Policy applies to the website provided by Generation C (“Generation C”, “we”, “us”). The Sites include www.generation-c.nl ("website") and additional websites or mobile applications produced and managed by Generation C.
1. What are cookies actually?
"Cookies" are small text files that are stored by your browser on your computer's or other device’s hard drive. Cookies can be placed on your device directly by one of our Sites (first party Cookies) or by a third party through one of our Sites (third-party Cookies). Cookies can be further categorised into two types:
  • Session Cookies are only stored on your device during your browser session. They are deleted when you close your browser.
  • Persistent Cookies remain on your device for a set period of time even after your browser session has ended.
2. What do we use Cookies for?
Generation C uses technical, functional and analytical cookies to optimise the website. Cookies are small text files that are sent along by visiting a website to make visitors' user experiences more efficient. By law, Generation C may store cookies on your device if these cookies are strictly necessary to use the website. Other types of cookies require your consent. We recommend accepting cookies in connection with the usability of the website. Functional Cookies Our Sites may use functional Cookies such as Google Analytics to carry out some analytics on and enhance our Sites. These Cookies allow us to collect information such as how you use our Sites, which pages are the most visited or where people visiting our website are located. This enables us to determine what content is of most interest to our users and to ensure that users are finding what they are looking for easily. Targeting Cookies These cookies record your visit to our Sites, the pages you have visited and the links you have followed. We may use this information to make our Sites more relevant to your interests. We may also use Cookies to enable you to share content on networking or social media sites or for marketing and promotional purposes where you have subscribed to marketing communications from Bain. These cookies have no privacy implications so no consent needs to be requested and granted. For example, these cookies save your browser settings so that our website can be best viewed, or that the website remains accessible (load-balancing) but also cookies that ensure that no other cookies may be placed.
3. Contact
Cookies from Google are placed on the Generation C website for the purpose of Google Analytics. Generation C does not track information about what you do on the internet. As a result, Generation C cannot link information to a natural person. If you have any questions about this, please contact us at the e-mail address provided: info@generation-c.nl   Generation C helps your organisation achieve growth and facilitate innovation through academic talent. All rights reserved © 2022 | Designed by Generation C
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